Startup Validation
How to Validate a Startup Idea Before Building the Product
Five ways to test demand before you write a line of code, including the $40 landing page experiment that kills bad ideas fast.
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Startup Validation
Test the idea before you build anything.
Startup Validation covers the work founders do before writing production code: talking to prospective customers, running smoke tests, and pricing an offer that does not exist yet. The goal here is evidence, not confidence. Related coverage lives in Founder Strategy and Product Development.
Startup Validation
The Smoke Test That Saved Us Four Months
Why a fake 'Buy Now' button told us more than three focus groups combined.
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Startup Validation
Customer Interviews: The Questions That Actually Work
Most founders ask leading questions. Here is the script that surfaces the truth instead.
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Startup Validation
When to Kill an Idea You Still Believe In
Three signals that say stop, even when your gut says keep going.
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