Customer Research
Reading Churn Interviews Without Getting Defensive
A framework for hearing the real reason customers leave.
Read more
Customer Research
Listening well enough to change your roadmap.
Customer Research covers interviews, churn conversations, support tickets, and the uncomfortable feedback that usually gets ignored. It exists because most roadmaps are built on assumptions nobody checked. Related coverage lives in Startup Validation and Founder Strategy.
Customer Research
Support Tickets Are a Research Dataset
How one team mined six months of tickets into three product changes.
Read more
Customer Research
The Survey Question That Predicts Retention
One question, asked at week two, that flags at-risk accounts early.
Read more
Customer Research
What Users Say vs. What They Do
Closing the gap between interview answers and actual usage data.
Read more